We are interested to increase traffic to your website
If you have ever read that sentence before, the chances are you have received a spam email from a less than credible company offering their SEO services. Emails such as this are sent to businesses...
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How black is your hat?
Most people with a passing interest in SEO have heard of the phrase ‘black hat’, though not everyone knows what it means or what it entails. It certainly doesn’t mean wandering around the Wild West...
View ArticleTrojans attack Russian androids
Don’t panic, this isn’t a story about android life-forms in Russia that are being attacked by Trojans. Well, actually, it is… in a way. The androids in question refer to Android Smartphones, and they...
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Halloween tricks from Black Hat SEOs
Friday the 13th It’s the scary season once again; a time for dressing up as something ghastly and making merry in a ghoulish manner while handing out candy to children… that sounded better in my head....
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Hidden Text: Does it work for SEO?
Since the dawn of SEO, website owners have been using the trick of hiding text on their pages to fool the search engines. By making the text the same colour as the background, or concealing it through...
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Google gets tough on black hat SEO
Google flexed its muscles recently by banning a number of websites for using unethical techniques to gain an advantage in its rankings. The search giant even took the aggressive step of emailing the...
View ArticleMajor American firm revealed to be using black hat SEO
Though unknown in Merseyside, Manchester or the rest of the United Kingdom, JC Penney is undoubtedly one of America’s largest department store chains. However, during the run up to Christmas 2010, it...
View ArticleJC Penney hits back at New York Times over black hat SEO allegations
US based department store JC Penney has hit back at claims which accused it of using black hat SEO techniques to manipulate its standing with Google. David Segal, an investigative reporter with the New...
View ArticleFirms continue to pull on black hats despite penalties
With the use of more sophisticated analysis and reporting tools, it has been a long time since search engines started penalising websites employing black hat techniques. However, the imitable Matt...
View ArticleGoogle deflowers UK bouquet delivery service
Anyone searching for the term ‘Interflora’ presently will be in for somewhat of a surprise. Whilst the flower delivery service’s paid ads still appear at the top of the SERP, a scroll down the page...
View ArticleNewspaper websites severely affected by Google crackdown
A number of websites belonging to regional newspaper groups have been affected by a Google clampdown on paid link building. Various media outlets have been severely affected, along with some smaller...
View ArticleGoogle cracks down on link abuse
According to recent research, Google is increasing the number of websites punished for manipulation of external links used to increase page ranking. As the basis of the study, Portent looked at...
View ArticleTop stars buying increases in social media stats
An investigation by the Newsbeat team at the BBC has found that many high profile music stars are raising their social network status through buying links. In a drive to get their tunes into the...
View ArticleSamsung investigated for planting bad HTC reviews
Taiwanese fair-trade officers are investigating electronics giant Samsung, over claims that it has been paying students to create negative reviews of rival phones. The allegations suggest the company,...
View ArticleWill hidden text get my site banned from Google?
Hidden text on websites is something that many SEO professionals try to get away with, and many site owners unwittingly let them. The idea is that Google needs to see text on your website so that it...
View ArticleHarry Potter warned about SEO dark arts
Harry Potter’s sworn enemy may be the evil Voldemort and his dark magic, but it’s the dark arts of black hat SEO that are threatening Harry right now, or at least fans of Harry Potter. This starling...
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Britney Spears makes money on Facebook
Britney Spears has a long and sordid history with the world of SEO. When she first hit the scene as a teenager her name topped the Google search charts year after year as the most searched for keyword...
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Darth Vader’s guide to black hat SEO
The world of SEO is a mystical world that surrounds us, penetrates us and binds websites together. It’s not the crude matter of websites themselves, it’s what connects one website to another, what...
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Is SEO ethical?
SEO is about changing aspects of your website so that it ranks better in the SERPs (search engine results pages). The techniques involved in SEO have been devised over a period of years, using trial...
View ArticleUnsolicited emails offering SEO services
With the Internet being the ultimate marketplace for services, it’s not uncommon to receive unsolicited emails offering you all manner of products, from medicines and adult toys, to marketing and SEO...
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